For the first time, Rolls-Royce Motor Cars customers will be able to immerse themselves in a virtual reality (VR) experience for their Bespoke programme, thanks to impressive work by Nanyang Polytechnic (NYP) students. The super-luxury brand chose to partner with NYP in a first-of-its-kind collaboration with an institute of higher learning in Singapore.
Nine groups of students from NYP’s School of Interactive & Digital Media (SIDM) were invited to create a simulated world that offers potential customers a glimpse of Rolls-Royce’s signature Bespoke service through immersive 360-degree motion graphics videos. These videos are brought to life using Samsung’s Galaxy Gear VR headsets in the Rolls-Royce showroom.
While all nine teams from SIDM’s Diploma in Motion Graphics & Broadcast Design and Diploma in Visual Effects created strong concepts, an independent judging committee comprising Rolls-Royce and VR industry executives finally selected two of the most outstanding VR experiences to showcase to the super-luxury brand’s customers in Singapore.
Rolls-Royce Motor Cars supported the project by offsetting software and licensing costs. Winning team members also received an Apple iPad tablet each.
The winning VR videos introduce the endless possibilities for Rolls-Royce customers to create personal touches on their cars.
Student Izz Irfan Sahlan, who worked on one of the selected VR videos, said: “It is a privilege to have this pinnacle company implementing our output. But besides the accomplishment, this project clearly demonstrated processes, pressures and commercial realities that await us in our post-academic life. Thanks to NYP’s collaboration with a real-life global luxury brand, I feel more prepared to enter our workforce in the future.”
Commenting on the collaboration, Paul Harris, Asia Pacific regional rirector for Rolls-Royce Motor Cars, said: “Rolls-Royce Motor Cars’ commitment to this project is another example of how the company deeply values the nurturing of young talent, in parallel with The House of Rolls-Royce in the UK, where our apprenticeship programme is now larger than ever, ensuring that our dedication to handmade quality and craftsmanship continues beyond the current generation.”
Rolls-Royce Motor Cars plans to start piloting the VR experience to customers in Singapore from April 2017 and to the rest of Asia Pacific from June 2017.