The Rolls-Royce Vision Next 100, codenamed 103EX, presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a “Grand Sanctuary” for its occupants, and a “Grand Arrival”.
This futuristic limousine anticipates the mobility demands of the luxury customer of the future. Brought to life after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a century.
With the 103EX, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, the automaker presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.
The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce Vision Next 100, but epitomise the future of luxury mobility as a whole:
The Personal Vision
The Effortless Journey
The Grand Sanctuary
The Grand Arrival
In the spirit of the great coach-built cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero-emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. The motor car company will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.
The “Voice of Eleanor” inhabits the 103EX, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, “Eleanor” becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance.
This Effortless Journey is enhanced by the hallmark Rolls-Royce “magic carpet ride” delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface.
Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.
As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.
In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status. This belief is reflected in the most dramatic aspect of the 103EX – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet, whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: the Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle. 
Read our review of the Rolls-Royce Dawn.
