To mark the launch of the new V60 station wagon, the contemporary iteration of its premium mid-sized estate car, Volvo Car UK is celebrating the rich diversity of the modern family with new “family parking” signage designs.
The trial, conducted in partnership with Westfield London in Shepherds Bush where the new icons can be seen in the carpark, aligns with the theme of Volvo’s TV advertising programme for the V60 – “The New Family Model”. Over the years, the definition of family has evolved, hence the icons profile different examples of family within society, including same-sex couples, single parents and nuclear families.
Mike Johnstone, marketing strategy director of Volvo Car UK, said: “The introduction of the new V60 gives us the ideal opportunity to celebrate the modern family in all its guises. As the contemporary iteration of our mid-sized family estate, the V60 perfectly reflects our human-centric approach to car design which aims to make its owners’ lives easier and safer.”
Prospective customers will be able to see the new V60 in real life at Westfield London between 6 and 8 July, as well as take test drives with their own families. Families will also be able to have photos taken for a special billboard at the venue, as well as an image for them to share via social media.
Volvo estate cars have a worldwide reputation as definitive family transport, combining safety and reliability with versatile and ingenious designs that are both practical and appealing. Just as families have evolved over the years, the new Volvo V60 – which was revealed outside a family home in suburban Stockholm earlier this year – is packed with advanced new features and technologies that meet the evolving demands of modern family life.