Casa Seat, the brand’s new experience centre in the heart of Barcelona, Spain, has opened its doors in a virtual presentation.
Hosted by journalist Ainhoa Arbizu, the presentation marks the opening of Casa Seat to the world. Located in the city where Seat was born 70 years ago, Casa Seat is set to become a benchmark urban mobility hub, one of Seat’s strategic pillars.
It will also serve as the future location for the Cupra brand to display and promote its new products.
Seat also plans to showcase projects inspired by Barcelona’s vibrant mobility and urban culture from the new brand experience centre.
The new 2,600m2 space was created with the ambition of becoming a hub for redesigning future mobility, and to tackle today’s challenges through the co-creation of solutions together with different stakeholders.
The interior of Casa Seat is designed as a welcoming place that shows Seat’s connection with Barcelona and its differential values as an open, modern, creative, inspiring city.
The building’s glass façade is equipped with a motorised shutter system that makes Casa Seat a sustainable building by reducing air conditioning needs. Meanwhile, carefully worked indirect light through designer and antique lamps to create a warm, welcoming atmosphere.
The combination of the two enhance the remarkable features inside the space, such as the springy stools and the wall murals – whether decorative or related in some way to mechanics and movement – creating a connection between the surroundings and the automotive sector.
Casa Seat will also feature a cafe-restaurant run by Ametller Origen, whose cuisine is based on the Mediterranean diet made up principally of seasonal produce.
In this way, the restaurant area will be one more attraction in the space thanks to a gastronomic offer in which healthy nutrition, sustainability and quality/price will be at the fore.
The ground floor of the building meanwhile, will play host to a large area where visitors can chat comfortably, admire the company’s latest prototypes and concepts, and meet and develop new projects in the co-working area in collaboration with young, up-and-coming companies.
To further promote networking and the exchange of ideas, Casa Seat will offer a programme of activities that includes talks, workshops and various cultural interactions around mobility, sustainability, technology and business, within the building.