The Jeep brand displayed its unrivalled off-road heritage by opening the world’s first pop-up showroom accessible only with a 4×4 vehicle. The unique initiative, conceived to honour the legendary SUV brand’s 75th anniversary in 2016, was opened for three days at Robin Hood’s Bay in North Yorkshire, on the edge of the famous cliffs looking out over the North Sea.
Naturally, the three-and-a-half tonne mobile showroom was towed to the location across the rugged North York Moors terrain by a capable Jeep, the Grand Cherokee, while the 75th anniversary series of Jeep models was on display. The all-black dealership measured nine metres in length and was installed in half a day.
Whilst footfall wasn’t expected at the remote location, walkers and ramblers were welcomed into the temporary dealership to discover more about Jeep’s famed 4×4 credentials. Indeed, the legendary 75-years-old American SUV brand has a long and illustrious off-road reputation.
The unique initiative of creating the world’s first pop-up dealership reachable only with a 4×4 vehicle was a further demonstration that Jeep can really claim the “Go Anywhere and Do Anything” spirit.
Available at Jeep showrooms across Europe, the 75th Anniversary range includes limited-edition versions of the Grand Cherokee, Cherokee, Renegade and Wrangler. Each 75th celebratory model stands out with its new and exclusive livery, “75th Anniversary” exterior badge, low-gloss bronze wheels, bronze and orange exterior accents, and exclusive interiors with seats featuring an embossed “75th Anniversary” logo. The package is made even more appealing by the generous standard equipment and outstanding technical contents in terms of powertrains, off-road capabilities and technological amenities.
Over the last 75 years, Jeep vehicles have pioneered new segments, models and technologies, defining the authentic 4×4 driving experience and setting the benchmark for off-road capability and freedom, ever since the first Jeep rolled off the production line in 1941.
This year, the Jeep brand has been celebrating its 75th anniversary milestone with special events in all markets, where owners and enthusiasts were brought together to enjoy the lifestyle, adventurous spirit and rich heritage of the legendary American SUV brand. 
Read about the nine milestone vehicles in Jeep’s 75-year history.
Read about Jeep’s “Native Americans” in Singapore – Grand Cherokee SRT8 and Cherokee.
