Kia has revealed its new corporate logo and global brand slogan.
The unveiling of the new logo was performed by a record-breaking number of 303 pyrodrones, which launched hundreds of fireworks in a synchronised artistic display.
The new corporate logo and global brand slogan is said to represents Kia’s ambitions in the future mobility industry.
The new logo to resembles a handwritten signature, with a rhythmical, unbroken line described as conveying Kia’s commitment to bringing moments of inspiration.
Its symmetry meanwhile, demonstrates the firm’s new confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and what it can offer its customers.
Also unveiled at the event was Kia’s new slogan “Movement that inspires”. The launch of the new logo follows the announcement of Kia’s “Plan S” business strategy, which seeks to place Kia in a leading position in the global car market.
The plan will focus on popularising electric vehicles and introducing a broad range of mobility services tailored to meet the needs and tastes of individuals and local markets.
Watch the pyrotechnic display here.