To celebrate the launch of the 2017 Lexus IS sports saloon in the US market, Lexus created a bolder, spicier customised version of the original: the Lexus Sriracha IS. By joining forces with the authentic, beloved hot sauce made by Huy Fong Foods, Lexus turned up the heat with custom auto detailing, foodie finishes and an arsenal of Sriracha sauces within easy reach for emergency situations.
To bring the idea to life, Lexus commissioned the elite crew at West Coast Customs. Lexus also created a light-hearted video for fans to enjoy – “Sriracha In Everything” highlights the vehicle’s custom details and how Sriracha makes everything hotter.
Special features of the Lexus Sriracha IS
Official Sriracha IS paint job
Lexus experimented with a range of mixtures and methods, including adding Sriracha sauce to the paint itself, to create the Sriracha Red colour, complete with flecks of chili-like flakes. The custom paint job was designed to mimic Sriracha sauce inside the bottle and topped with a clear coating.
Sriracha-injected steering wheel
A Sriracha-like liquid was cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
Sriracha temperature settings
The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
Sriracha driving mode
Sriracha mode tunes the powertrain for faster gearchanges and more dynamic throttle mapping.
The plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents.
Sriracha IS badging
Bespoke badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity.
Sriracha green accents
Touches of green are a signature element of official Huy Fong Foods products. The bottle-cap green details throughout the car include the spindle grille outline, the hand-painted brake callipers, the interior cabin mood lighting, the chrome side view mirror accents and the hand-stitching on the seats
Fully stocked trunk
The trunk is stocked with 43 bottles of Sriracha hot sauce for emergency condiment situations.
Key fob with remote emergency Sriracha activation
The key fob includes an emergency chilli button that dispenses the sauce from a nozzle on the fob, so drivers are always prepared.
Lexus Sriracha IS driving accessories
A hot car deserves a hot driving jacket. For this collaboration, Lexus created two one-of-a-kind jackets that feature hand-embroidered images of the Sriracha IS and special Sriracha IS patches to commemorate this sizzling venture.
Some cars require driving gloves. The handling on the Lexus Sriracha IS is so hot, customised oven mitts are necessary.