Maserati will electrify its future models and wholly manufacture them in Italy as part of Fiat Chrysler Automobiles’ 5 billion-euro ($7.56 billion) investment program for Italy.
All future Maseratis will be either hybrids or battery-electric. The Ghibli will go hybrid in 2020, leading the electrification charge for the rest of the pack.
The company also announced that all new models (and updated current ones) will get Level 2 to Level 3 autonomy.
That means they will get features from Highway Assist to having the ability to manoeuvre in and out of lanes or come to a safe stop at the side of the road if the driver is unable to take control of the vehicle.
What’s next for Maserati?
The first of the new models will be an “eagerly-anticipated” sports car which will be manufactured at the firm’s Modena plant, which is currently undergoing upgrades to accommodate the new car’s electric powertrain.
It will be “packed” with technology and harken back to the company’s traditional values, the marque said.
Next will be a new Maserati SUV to be built at the Cassino plant.
It will play a “leading role” for the brand.
Some 800 million euros has been earmarked for the construction of the new production line, scheduled to open at the end of Q1 2020, with the first pre-series cars rolling off the line by 2021.
What about the GranTurismo and GranCabrio?
Due to their collective success, Maserati is keeping the GranTurismo and GranCabrio coupes but will transform them into full battery-electric models.
The new GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing 800 million euros.
Maserati stressed that production of its cars will remain in Italy, as will its headquarters, which will remain in Modena.
The firm has already begun construction a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental impact technologies.
The paint shop will also allow Maserati customers to watch their car being painted.
In total, the FCA investment plan for Italy through 2021 includes 13 totally new or significantly updated FCA models and electrified versions of 12 new or existing models.
These include the aforementioned Maseratis, an all-new electric Fiat 500 – which will be produced at Mirafiori – and a new “premium vehicle” for Alfa Romeo, which will be made at Pomigliano