Since 2001, MINI has been a pioneer in the area of vehicle personalisation by offering customers choice from a huge range of style, comfort, convenience and technology options, enabling them to create a car which truly reflects their personality and lifestyle. In 2018, MINI takes this concept to a new level with the launch of MINI Yours Customised.
Using a new online store, customers will be able to transform their MINI into a uniquely personalised special by designing their own exclusive items. Initially, these innovative new upgrades will be available for UK customers throughout the course of 2018. The MINI Yours Customised product range will include the indicator inlays known as side scuttles, trims for the interior passenger side, LED door sills and LED door projectors.
These new personalised products will be designed by customers on a new website and manufactured using innovative new production techniques including 3D printing and laser lettering. New advanced production processes enables precise recreation of the customer’s designs and will be delivered within the space of just a few weeks.
Customers will be able to easily fit items to their vehicle themselves, or by a MINI retailer of their choosing. Upgraded items will be removable, allowing for customised MINIs to stay on-trend with future additional upgrades or be restored to their original specification for resale.
All MINI Yours Customised products will be produced in Germany, and they conform to the same high form, functionality and safety standards as the factory-supplied components in the original MINI accessories range.
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