Nissan Motor Co. has set up a new unit to expand its Nismo road car business by making a greater range of models available to customers in more markets.
The Nismo Cars Business Department is part of Autech Japan, a Nissan group company that makes converted vehicles. Using talent from Nissan, Autech, Nissan Motorsports International and other affiliate companies, the new unit will plan and develop more appealing products in a shorter time.
Nissan intends to expand the range of Nismo road cars to new segments, market them more globally and boost the lineup in existing markets, including Japan, North America, Europe and the Middle East. This will help increase sales of Nismo cars, which are now about 15,000 units a year.
Nissan introduced the Nismo brand to its mainstream model range in 2013 to bring more innovations and excitement to customers. Featuring performance and styling developed through Nismo’s motorsport activities, the cars offer a sporty driving experience combined with Nissan’s quality, reliability and durability.
Nismo road cars introduced so far include the GT-R, 370Z, Juke, Note, Sentra and Patrol. The new business unit will also work with Nissan Motorsports International on marketing. This includes showing Nismo road cars at Nissan dealerships and showrooms, and holding events and activities for Nismo car owners around the world.
Check out the 2017 Nissan GT-R Nismo.