The marque will grace the luxury Alpine resorts of Courchevel and St. Mortiz, inviting patrons to experience every expression of the brand.
Alongside Dawn, Ghost and Wraith, Rolls-Royce will offer drive and chauffeur experiences in the multi-award-winning New Phantom, which continues to be revered by the cognoscenti as “the best car in the world”. For those possessed with a darker, more restless spirit, Dawn Black Badge will make its European debut alongside Ghost Black Badge. With every possible concession to comfort and warmth considered, patrons will be encouraged to lower the roof of the Dawn Drophead and survey Courchevel’s incredible vistas in the very finest style.
This year, the marque returns to Courchevel’s exquisite Le Lana Hotel from where guests will be able to drive, or be chauffered, in the entire Rolls-Royce range during the key weeks of the European winter sports season, February 8 to 27. Patrons will also be able to begin their Bespoke journey at a commissioning suite situated at the nearby Six Senses Residences. This extraordinary venue will also play host to lounge spaces in which clients can socialise and examine collectables curated by the brand.
Concurrently, the marque is also at the iconic Badrutt’s Palace Hotel in St. Moritz, remaining there up till February 28, coinciding with the town’s key social dates. An elegant lounge at Badrutt’s will function as a social hub for patrons before they depart for their Alpine experience in a Ghost, Wraith, Dawn or Black Badge motor car. Those who wish to arrive on the slopes in the ultimate style will, of course, be chauffeured to the bottom of the piste on request.