The journey of creating a car colour begins with a market study and ends when the paint is applied on the vehicle. In this process, personalisation strengthens its position as an obvious trend. It takes three years of research and enough sensitivity to appreciate market trends to create a new colour range.
A specialised team analyses market trends and proposes the range of colours for new models to be launched. A total of 1000 litres of paint is required to create a new shade. Mixtures are carried out in the laboratory that makes the work of creating a new colour strictly an exercise in chemistry. Once the colour is defined, it has to be tested on a metal plate to verify its application and the visual effect it produces.
In the booths, cars are painted at a temperature of between 21 and 25 deg C. Two and a half kilos of paint is applied on each car in an automated process performed by 84 robots that takes six hours per vehicle. The paint booths feature a ventilation system that is similar to the ones found in a surgery room to prevent dust and other impurities from the exterior to settle on the freshly painted cars. There are seven coats in all, each as thin as a hair width but as hard as a rock, which are baked in an oven at 140 deg C.
Once painted, all it takes is 43 seconds to verify there are no deficiencies in the paint application. The vehicles pass through a scanner that checks for smooth surfaces and ensures there are no impurities.
Read more about the creation of a car’s colour.