Following the success of its CSR project “Chevrolet Saves Wild Elephants” with Thai media earlier this year, Chevrolet Thailand welcomed more than 80 of its customers and employee representatives to also participate in the project. The customers and employees helped to build artificial salt licks and paint semi-permanent fences to help nourish and protect wildlife in Kaeng Krachan National Park, located in Huai Satyai, Prachuap Kirikhan province. The customers and employees also donated supplies to the authority of Kaeng Krachan National Park, adding to the previous efforts of participating members of the Thai media.
To support this ongoing initiative, Chevrolet is cooperating with park officials and local communities to curtail human-elephant conflict in the area, which is a major concern for elephant conservation in Thailand’s largest national park. The project is further supported by academic institutes and non-governmental organisations looking to provide elephants with access to artificial salt licks, a source of essential nutrients, while preventing the animals from invading community areas. The customers and employee representatives also helped to build and paint semi-permanent fences to prevent wild elephants from invading farms, destroying crops and entering dangerous areas such as roads and driveways.
To complete the project, participants first drove from Bangkok to Kaeng Krachan National Park, hauling salt and mineral bags weighing more than 1200kg for salt licks and the cans of paint needed for painting the semi-permanent fences.
Ms Piyanuch Chaturaphat, Sales & Marketing General Director, Chevrolet Thailand, said, “We are heartened and grateful that our customers and employees share our passion for environmental and wildlife conservation. Their hard work will help nourish and protect these majestic creatures, while supporting road safety in the surrounding community.”
Mr Nitipan Chuenchob, President of the Spirit of Trailblazer Club in Thailand, said: “We are always delighted to participate in CSR events with Chevrolet, because we believe it is worthwhile to help this community have a safe, sustainable environment.”
The “Chevrolet Saves Wild Elephants” project is part of General Motors’ ongoing commitment to give back to the communities in which it operates, with a strong focus on environmental sustainability, safety, community development, education, and health and human services under GM’s overall CSR (corporate social responsibility) strategy of Driving A Better Tomorrow.