Jaguar Land Rover has announced a new global strategy.
Titled “Reimagine”, the new strategy sees the firm targeting a sustainability-rich reimagination of modern luxury, while offering unique customer experiences, and delivering a positive societal impact.
At the heart of the Reimagine plan will be the electrification of both brands.
For Land Rover, the new plan will see it welcoming six pure electric variants in the next five years, with the first arriving in 2024.
Meanwhile, Jaguar is set to emerge as a pure electric luxury brand by 2025.
Accompanying this change is a new portfolio of emotionally engaging designs and pioneering next-generation technologies. The planned Jaguar XJ replacement will not form part of the lineup.
Jaguar and Land Rover will also offer pure electric power, nameplate by nameplate, by 2030. By this time, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe emission powertrains.
DISTINCT BRAND IDENTITIES
Both brands will also be working on separate architectures, separating them with two clear and unique personalities.
Land Rover will use the forthcoming flex Modular Longitudinal Architecture. It will deliver electrified Internal Combustion Engine (ICE) and full electric variants as the company evolves its product lineup in the future.
Also planned is the use of the pure electric biased Electric Modular Architecture, which will also support advanced electrified ICEs.
Future Jaguar models meanwhile, will be built exclusively on a pure electric architecture.
JAGUAR LAND ROVER: NET ZERO CARBON BUSINESS
Jaguar Land Rover is also aiming is to achieve net zero carbon emissions across its supply chain, products and operations by 2039.
To achieve this, the company is preparing for the adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway, with prototypes arriving on UK roads within the next 12 months.
Manufacturing at Jaguar Land Rover will also be simplified as part of the Reimagine plan. The number of platforms and models being produced per plant will be consolidated.