To assist customers in personalising their all-new Ford GT, Ford Performance is providing them with a unique order kit. Approved applicants will receive a kit that allows them to physically piece together every aspect of their all-new supercar – everything from paint colours, wheel options and brake calliper colours to interior material samples and racing stripes.
The Ford GT design team has gone well beyond the traditional online build site, developing miniaturised, abstract pieces for each kit by employing the same advanced materials used throughout the car’s cabin, including carbon fibre and a latch identical to that found on the Ford GT racecar.
Swatches of each interior theme are included, featuring the same high-quality leather and Alcantara that will accent the cabin of every all-new Ford GT.
Each order kit features eight exterior colour samples with removable stripes that can be interchanged, showcasing the multiple options available. It also has scaled-down replica wheels, with different colored brake callipers among the choices for the exterior.
The order kit case features a concave space near the latch where owners can place a replica registration plate that matches the one for their Ford GT. After a customer’s order is serialised, a replica plate will be made and sent to each new owner.
“The Ford GT ordering kit is a critical piece in the purchase process,” said Henry Ford III, global marketing manager, Ford Performance. “This high-quality kit is a hands-on tool for Ford GT customers to enhance their ordering experience. Authentic colours, finishes and materials will provide them an intimate, tactile way to discern the multitude of choices to configure their ideal supercar.” 
The Ford GT can be configured online.
